DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Trick out your website. It may seem obvious, but there are many publishers trying to do direct sales while failing to update a clunky, out-of date website. Like any type of e-commerce, direct book selling must be made simple, intuitive and pleasant, and publishers must continuously try to make the user experience better. "We completely rebuilt our store website," Krefman says. "It's been a huge challenge for us, and while it's better than it was before, it's nowhere near perfect. It's like we traded in our '87 Honda for a sturdy but not flashy Ford. Hopefully we'll put a gaudy spoiler and rims on it soon."
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James Sturdivant
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