DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Understand your audience's passions and why they look to you for content. "If you're interested in organic gardening, then Mother Earth News is a more logical place to shop for books than Amazon, at least for a particular sort of enthusiastic consumer," Welch notes. "High-quality branded content builds trust and affinity, which in turn gives the books we promote an associated credibility. Of course that means both our content and the books we promote have to meet those standards for affinity and quality, too."
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James Sturdivant
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