DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Direct sales require a direct approach. Like Shambhala, National Geographic's direct sales success is rooted in direct marketing efforts, especially direct mail campaigns to association members receiving National Geographic magazine. In the last few years, catalog and website sales have become increasingly important, as has direct-to-consumer contact through social media, Vincent says.
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James Sturdivant
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