DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Shambhala-produced travel packages and events with authors and consumers capitalize on brand loyalty—"…they [come] because it was Shambhala doing this," Jacobs notes—and help to strengthen connections. So does a focus on quality: Shambhala puts a lot of effort, money and time into its books, positioning itself as a boutique publisher.
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James Sturdivant
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