DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Stephen Perrine
Publisher
Rodale Books
Rodale has long been known for dovetailing its book offerings with magazines, digital media and events. The company's legacy as a pioneer in organic farming, health and wellness, as well as its research center in Pennsylvania, creates an authoritative brand underpinning the products it sells.
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James Sturdivant
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