DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Engage the audience. Welch calls audience engagement the "key element" in book promotions, an effort that takes into account both the medium by which people are reached and specific subject matter. Again, context is critical. "Our ability to target our promotions to very specific, passionate audiences is improving with each passing month."
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James Sturdivant
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