DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Cultivate relationships—and earn trust. "A major reason for our success is that as part of a diverse publishing and media company, we have a large customer database and a long history of being in customers' homes," Vincent notes. "We have a huge marketing database full of customer purchase behavior and demographics, and a stronger understanding of our ultimate consumer than the average publisher would have. We also, of course, have this fabulous brand, so we have 'permission' to contact our consumers directly because of who we are and our long-standing relationship with so many of them."
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 AllNext »
0 Comments
View Comments
James Sturdivant
Author's page
Related Content
Comments