Do Cover Enhancements Enhance Profits?
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Yet not all the pressure to bind a book with an attractive, eye-catching cover comes from competition among publishers to produce the best-looking title. Authors, some analysts say, often are upset when publishers skimp on their covers.
THE LURE OF AN AUTHOR
A fancy cover doesn't guarantee a plum placement in a retail outlet either. One retailer says covers have almost nothing to do with which book gets display space. "It's almost always according to the author," says a spokesperson for Books of Wonder, an independent children's bookstore in New York. The more popular a title's author is, the better its placement.
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