Do Cover Enhancements Enhance Profits?
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"Publishers spend $40 to $50 million getting a book in print. The cover will cost 50 cents—who cares if it costs 60? If it's the difference between success and failure, who wants to save a few pennies?"
Roberts says focus groups he has conducted have shown that school texts with striking covers are those teachers keep in their hands. And a good-looking text gets students interested in the subject.
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