Do Cover Enhancements Enhance Profits?
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"Spot UV seems to be the overwhelming choice of [our] customers," says John Carbone, executive vice president and COO of book components of Phoenix Color in Hagerstown, Md. "The use of spot coating, both gloss and matte, continues to grow. When spot gloss and UV embossing are used together, and done properly, the result can look like thermography (a process that produces raised lettering)."
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