Do Cover Enhancements Enhance Profits?
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ADDING FRILLS WHERE THEY COUNT
"The most important thing we have to consider is the budget," says Chip Kidd, associate art director for the Knopf Group, a New York-based publisher of fiction and nonfiction. "How many copies are we printing? Is it 100,000? 500,000? The print run determines the budget, and the budget determines what cover materials we can use."
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