Do Cover Enhancements Enhance Profits?
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PLASTIC FANTASTIC
Among the most expensive of the cover materials available are lenticular designs—where plastic lenses are placed on a plastic sheet and affixed to a cover—which trick the eye into seeing three dimensions or the illusion of motion.
"We are getting a lot more interest in lenticular," says VSI's Burg. "That's a big product that publishers are interested in looking at for some of their titles."
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