Do Cover Enhancements Enhance Profits?
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API's Kobe says that while a lot of publishers may want to jump on a trend, he also has to provide flexibility, as many want to put their own spin on things, and to create something fresh and new.
A Hologram's Appeal
Publishers looking for 3D effects choose holograms. The holograms are applied on film, by coating or hot stamping, resulting in a relatively low yield compared to other materials. And, the cost can be prohibitive. "There's no question that if you're looking for a cheap, inexpensive solution, this isn't it," says Kobe.
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