Do Cover Enhancements Enhance Profits?
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"Publishers want to sell books," says Weiss. "If they didn't need exceptional covers to sell books, you can be sure they wouldn't use them."
The trade market is another segment that demands an attractive cover for its books, says Jeffrey Burg, product manager, book component division of Visual Systems Inc. (VSI) in Milwaukee. That's why his company is doing different things with coatings and varnishes to create subtle effects. To that end, VSI has developed Verachrome, a technique that makes colors appear to change in front of a viewer's eyes.
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