Do Cover Enhancements Enhance Profits?
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Other manufacturers are busy mixing new colors to help customers move from a four- to six-color system. Often, the new colors are green and orange, although the best-selling Harry Potter series added green and purple to the standard mix of inks. Metallic colors are also not uncommon.
"We have new colors that are selling very well," says ICG's Scherf. Among other colors, Sherf says the company offers a spicy red look, silver mist, and bright reds and blues for patriotic designs.
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