Do Cover Enhancements Enhance Profits?
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"What's going on [the cover] can make your book different or unique," says Rob Kobe, market development manager for API Foil Inc., a film and coating manufacturer in Lawrence, Kan. Today, says Kobe, "holographic is the hottest." "More and more holographic products work toward the theme or style of a publication, making certain, in a way, that they have a more captivating effect on the shelf." As an example, Kobe notes an ocean-related title that used holographic effects to simulate waves.
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