Do Cover Enhancements Enhance Profits?
"We are getting a lot more interest in lenticular," says VSI's Burg. "That's a big product that publishers are interested in looking at for some of their titles."
But despite its appeal, it still presents some design challenges. "Lenticular just hasn't come up in the books I've been designing," Knopf's Kidd says. "I did one job, a book on animation where it should have been appropriate, but we couldn't make the cost work." It's not just something a designer can plug in, Kidd says. "It's a design thing, not a technology thing. It's very easy to do lenticular badly. You tend to completely lose the graphic."
Balancing Bucks and Beauty As publishers vie for that slice of growing spending in the book market, will we soon see a boon in 3D and special effect designs? It wouldn't be too surprising.
E-books are continuing to creep up in their percentage of the marketplace, and people's time is increasingly sparse. Special effects may lure more and more publishers and designers looking to create book covers that reflect the light, change colors, glitter or even glow, to be sure to catch a buyer's eye in the fray.
Jerry Lazar is a writer, editor, playwright and author in Tenafly, N.J. He has written for several business and technology publications in North America.
COMPANIES FEATURED IN THIS ARTICLE
The Lehigh Press
Visual Systems Inc.