Do Cover Enhancements Enhance Profits?
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API has a standard range of holographic offerings, including pillars of light and circular holographic effects. "But we're ready to customize if someone doesn't find something in the standard range," says Kobe. The firm has its own custom creative and design laboratory, where it can work with its clients to design holographic images. "We try to create things that appeal to [the] market the publisher is searching for. You wouldn't do a design that was high-tech or futuristic for the romance market, for example. You'd want something softer, more subtle."
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