Building A Social Hive
Associate Publisher, The Harvard CommonPress (HCP)
11. Use Social Media to Amplify
My feeling about social media (in all its forms, but also when it comes to promoting books) is that any brand has to realize that as much as social media allows for a “me-centric” approach to marketing and messaging, it is less about any one individual brand or identity and more about the network effect that can be used to amplify any marketing message.