Building A Social Hive
Founder and Publisher, Publerati
22. Promote Your Story…
Publerati uses social media as an important part of our marketing strategy, especially since our novels are digital only. We are creating a brand with a social purpose, namely to help spread literacy using ebooks and to promote excellent fiction as an enduring form of unique human expression. At the corporate brand level we buy advertising on Facebook to reach socially-minded people around the world, selecting interests that include fiction, literacy, ebooks, novels and social responsibility.