Building A Social Hive
5. Use Hashtags
Tweets with hashtags increase the likelihood that you’ll gain new followers from those tweets. Hashtags are basically Twitter SEO. Use them and you’ll have new people finding you more regularly.
6. Be True to Your Brand
Tweets that are closest to your Twitter bio and personality (your Twitter brand, for lack of a better expression) are much more likely to be engaged with. Don’t have a Twitter brand or voice? That’s probably why your follower count isn’t climbing and your tweets aren’t getting shared.