Building A Social Hive
Literary Community Organizer, Tumblr
13. Be Genuine
First, get on Tumblr, obviously! And, while you’re there or on any social media channel, talk like a real person, not like a robot. The idea is to be genuine and genuinely helpful.
14. Get Plugged In
It’s easier to plug into communities that already exist on social media than start your own community from scratch, so target people and groups you think will be genuinely interested in the books you’re talking about.