Building A Social Hive
12. Be Passionate
When I think about how closely we work with bloggers who are passionate about our books, or engaging our authors who are themselves brands representing their own books, we end up playing the strongest role when we bring all those pieces together via our social media platforms, rather than trying to act as a one-way street pushing out news of our books. Ultimately, consumers want to hear from other individuals and people who are real and not just brand representatives. I also find that we make a strong impact when acting as individuals with the people we reach on social media (HCP president Bruce Shaw’s Facebook and Twitter followings are examples of that).