Building A Social Hive
Founder and President, FSB Associates
19. Seek Out Niches
Publishers can use social media to help authors reach today’s new kind of reader—one who is more tech savvy and resourceful and expects more interaction and community. And social media makes it easier than ever before to find and interact with readers in a specific niche. Publishers can save money by targeting micro-communities already interested in the author’s message, instead of trying to market to the general public and hoping to find the right match.