Building A Social Hive
Author, APE: Author, Publisher, Entrepreneur
21. Build Credibility
The key to effective use of social media by authors is to use it to establish themselves as sector experts. If you write science fiction, you should post links about science. The goal is to establish credibility. Think of yourself as NPR: it provides great content 365 days a year in order to earn the right to run a telethon a few weeks a year. In an author’s case promoting his or her book is the telethon. Social media is only effective if you provide value, and your followers feel a need to reciprocate by reading your book.