Building A Social Hive
15. Be Valuable
In terms of content, make sure it’s something people will be excited to share, something that has a clear voice and point of view. Whoever is posting on your social media channels, give them the keys and let them run with it!
Director of Programs & Strategic Outreach,
Council of Literary Magazines and Presses
16. Tweet From the Heart
This might sound like something of a no-brainer, but the first key thing is that publishers publish work they care deeply about, which most of our publishers do. They’re not publicity assistants at Random House with a bunch of titles to plug on a massive twitter feed—they’re people who are very engaged with every book they publish, and their social media accounts reflect that passion and knowledge.