Building A Social Hive
25 Ways Publishers Can Use Social Media To Grow Customer Base
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Ellen Harvey
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10. Socialize With Authors
The third thing you need to do is to partner with and leverage your authors. Every publisher has at least some authors that are doing some amazing things across the social platforms. Few publishers, however, are effectively concentrating the content these authors are producing for their audiences, and then amplifying that concentrated stream of content across their own social programs. Doing this can truly drive discoverability, engagement and revenue.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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