Building A Social Hive
9. Formulate A Plan
While you’re fixing up your home page, step even further away from social media and create an actual plan for reaching your audiences. This will involve understanding your business goals and strategies, your customers, and how you market and sell in this social world we live in. Then you must ensure that all of your marketing is aligned with those goals, strategies, customers and sales. It’s not about getting on Facebook or Twitter or Vine, or creating a content program using video or imagery, but about how you can appropriately use each of these tools to drive your business forward.