Building A Social Hive
23. …And Look Good While Doing It
We use creative that offers appealing images with type on them (same as what works for effective print advertising: strong unexpected image with brief supporting message), designed to generate hundreds of shares to build our global network. Then we intersperse these with occasional informational content for people interested in literacy and fiction plus our own soft sells, and typically see immediate jumps in ebook sales. We also use LinkedIn and Twitter at the corporate brand level to reach technology media and publishing enthusiasts to help spread the unique Publerati story.
24. Test Out Different Platforms
At the product marketing level, we use Goodreads, NetGalley, Pinterest, Readwave and Wattpad. Among the things we are testing is to see if we can sample one free story, usually the title story, from short story e-collections that we sell for $4.99 and as a result increase those e-collection sales. We also use NetGalley to seed the early adopters with advance e-copies to build buzz at launch.