Building A Social Hive
17. Show Passion, Not Pomp
Take a look at the Graywolf Press Twitter account [to the right]. They’re not bots digesting and spitting out company news, they’re people who spend every single day wading through manuscripts, reading books they love, and facing the challenges unique to the indie publishing community. They have an online identity that carries over into bookstores, and into how readers feel about their work. The National Book Award tweet is notable—it congratulates Mary Szybist first, rather than making immediate mention of the fact that Graywolf is the publisher.