Building A Social Hive
Director of Community Development,
Crown Publishing Group (Random House)
25. Create A Roadmap
Prepare an audit of your social profiles and consider the value you’re providing the reader in every post, tweet and comment. The content created in the social space should resonate with the reader and compel them to share. We provide training decks for each social platform, so the publicity and marketing teams have full access and understanding of how to maximize social for their titles. These guides are then available to all authors, creating almost a self-serve scalability.