Building A Social Hive
25 Ways Publishers Can Use Social Media To Grow Customer Base
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Ellen Harvey
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20. Engage With Journalists
There are two clear benefits for using social media in publicity. First, more and more journalists are getting story ideas from social media feeds, so sharing relevant information about our clients has resulted in features for our books and authors. Second, by monitoring Twitter we can stay ahead of trending stories and pitch our clients for interviews or for guest blogs.
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E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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