No More Big Squeeze
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So how do printers and publishers increase their bottom line when the top line isn't growing? In addition to the cost cutting, some have been spending, applying manufacturing and computer technologies to profitably change how they do business.
Even as management cut back or consolidated offices, plants, managers, and staff, investments in technology continued, even increased. This bucks the general trend among businesses during the recession, many of whom pulled back or canceled planned technology upgrades and initiatives.
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