No More Big Squeeze
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Global sourcing is also gaining favor among publishers and manufacturers. With the ease and ever-lower cost of proofing and transmitting publications electronically, publishers are increasingly willing to consider printers and manufacturers not just in their backyard, but around the globe.
Caution and focus are the watchwords in the education market. "We said we were recession-proof," says Susan Badger, president of the Wadsworth Group, Belmont, Calif., a unit of Thomson Learning Co. (owned by Thomson Corp.). "But state and local budgets took a plunge in the past year, affecting textbook sales."
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