No More Big Squeeze
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"The trick is to harness technology," says George Davidson, associate director of GDP Publishing Associates Inc., a production consultancy in New York. "You use it in the best way to create greater efficiencies."
And greater market opportunities. "We don't want to limit ourselves to putting ink on paper," says Transcontinental's Gregoire. To that end, Transcontinental is focusing on offering more print-related services to book publishers, and is using technology to cut costs all around.
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