No More Big Squeeze
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Entreken also found out that he can better market hardcover books after the movie version is released. Cold Mountain is being re-released in hardcover to take advantage of its late-December movie release, and a follow-up print run is being pondered.
Then there are simply smarter, more efficient ways to bring books into print that can shave production costs and time. "I'm doing a lot of single-sourcing for my paperback titles," says Muriel Jorgensen, production director at Grove/Atlantic. Text and covers are going direct-to-plate at an R.R. Donnelley plant in Oregon. The plant is only two days from Jorgensen's warehouse in Reno, Nev., which improves turnaround time.
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