No More Big Squeeze
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In Preiss' case, that meant increased investment in e-books for Palm Digital Media's Palm Reader platform. "We've been successful with books and DVD packages, and book-and-CD packages for children, such as Jerry Seinfeld's Halloween," Preiss says. "We have also added subscription cards to our MAD paperbacks at [client] DC Comics' request. They supply the cards, and we bind them to the books."
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