No More Big Squeeze
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Translation: textbook publishers aren't content to place large orders that end up in some warehouse, unsold, on the inventory report. They want shorter runs, and more highly customized runs, too.
Quebecor World's goal: to become an agile producer of shorter textbook runs, allowing the book manufacturer to efficiently react to 'demand spurts' just in time. And by investing in customized and shorter run textbook capabilities, Quebecor World can potentially reduce returns.
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