No More Big Squeeze
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Even so, Penguin is "investing quite heavily in new systems right now," she says. "But this is in the context of a mature company that has failed to invest enough in technology in the past."
Penguin now appreciates the "huge cost and efficiency benefits" that the publisher can get by managing its supply chain better, Allen says. "This is the area where we are making the most investments. Capital investment is crucial when times are tough, but still must be clearly targeted to bring real benefits."
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