No More Big Squeeze
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Other mid-sized publishers note the same challenges. Last year saw no break-out book for North Carolina-based Baen Publishing. The house had a good 2002, thanks to a best-selling release by science fiction author Dave Webber. "That skewed our numbers," says publisher Jim Baen.
But 2003 was the same, without a blockbuster. Helping sales, however, was the company's Web site, 'The Bar', at Baen.com. "It translates into hidden customer support for our titles." Baen says.
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