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Two technology areas where Thomson/Wadsworth is investing are sales force automation (SFA) and content management (CM). On the SFA front, salesmen are being outfitted with tablet PCs to increase mobility and productivity, and provide a platform to demonstrate technology, Badger says.
For content management, Thomson/Wadsworth will be looking to assemble textbooks from a content database, to easily customize and personalize products to suit customer needs.
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