No More Big Squeeze
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One example Badger cites is North Carolina State University, where, at the last minute, 25 sections of introductory Spanish were cut for budgetary reasons, even though registrations were there.
Publishers and manufacturers say it's hard to get a 'gut feeling' for 2004, as many customers have yet to decide what their purchases will be. In these uncertain times, publishers must be more creative, focused, and forward-thinking, trying new technology solutions, business models, and price/value schemes that yield additional profit.
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