Perseus CMO Rick Joyce on Battling the Homogenization of Books
But there are other ways to gather useful information beyond collecting data from a direct sale. You're beginning to see a lot of publishers build direct-to-consumer platforms for communicating with consumers. Publishers are using Pinterest sites or blogging sites to focus on a narrow interest, whether its vegan food, business, or sci-fi, so that they can have things that people can follow and subscribe to. All of that creates consumer information that can be used generally or specifically to make offers to folks. We've done a fair amount of that and I think it is something that every publisher can and should do.
- Companies:
- The Perseus Books Group
- People:
- Rick Joyce
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.