Perseus CMO Rick Joyce on Battling the Homogenization of Books
Not everything is a low-stakes read to pass time. If you're selling a travel guide, you're helping people make very expensive decisions about where to stay, what to do, and how to spend that vacation time that they can't get back. The book is an important piece of that and the trust that is baked into that is pretty high. We publish Rick Steves' guidebooks and his success has a lot to do with the trust that people have in him. He spends roughly 14 weeks every year visiting the places he writes about and makes sure everything he's written is correct. That adds a lot of value.
- Companies:
- The Perseus Books Group
- People:
- Rick Joyce
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.