Perseus CMO Rick Joyce on Battling the Homogenization of Books
Joyce says that more than ever, a publisher's role is to identify the value of a book and communicate it to the right audiences at the right time and through the right channels. This requires powerful analytics tools that can collect consumer data, as well as robust social platforms that connect publishers with consumers who fit a particular niche. And finally, Joyce says, he and his fellow publishers need to find ways to help individual consumers serendipitously discover the books that they need before they even know they need them. "For books to succeed, you have to be thinking about all the needs a book can fulfill and all the things its competing with for your attention and for your time and money."