Perseus CMO Rick Joyce on Battling the Homogenization of Books
Joyce urges publishers to reassess and market the true value of their books.
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Ellen Harvey
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What are the big challenges that Perseus hopes to tackle in the next few years?
I would say building direct relationships with consumers around focused content. We will also be focused on analytics-being able to analyze consumer behavior to figure out what to recommend, what to promote, how to price, and who to promote it to.
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- Companies:
- The Perseus Books Group
- People:
- Rick Joyce
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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