Perseus CMO Rick Joyce on Battling the Homogenization of Books
Joyce urges publishers to reassess and market the true value of their books.
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Ellen Harvey
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How should publishers choose the platforms for these brands?
I'm a believer that you have to pick the platform that makes the most sense. If you're doing design or aesthetic stuff, there is Pinterest. If you're doing breaking news or social commentary, Twitter can really be effective. For fandom maybe you want to be on Reddit. There are different tools for different kinds of communities.
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- Companies:
- The Perseus Books Group
- People:
- Rick Joyce
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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