Perseus CMO Rick Joyce on Battling the Homogenization of Books
Joyce urges publishers to reassess and market the true value of their books.
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Ellen Harvey
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Discovery in general is also important because a lot of the online retailing recommendation engines are still very clunky. They are not insightful enough, elegant enough, or fun enough and in no way compare with the kind of purposeful serendipity that you get when you walk through a bookstore. They are not built for browsing in the same type of fun way.
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- Companies:
- The Perseus Books Group
- People:
- Rick Joyce
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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