Perseus CMO Rick Joyce on Battling the Homogenization of Books

I have worked for a lot of clients in the media industry that were in the early, middle, and late stages of the transition to digital, and that has been useful for me in book publishing-although every one of those businesses made the transitions differently. Obviously a song is not a book, and a book is not a movie. The experience of having been involved in this transition in multiple media is insightful but it's not a crystal ball.