Perseus CMO Rick Joyce on Battling the Homogenization of Books
Joyce urges publishers to reassess and market the true value of their books.
By
Ellen Harvey
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Another thing I'm thinking about a lot is building up this sort of invisible book layer where any person in the world can immediately access a book that is relevant to where they are or their specific experiences. One of the real challenges is to make that book layer have a kind of intuitiveness so that really "in context" books are made visible to you, not only when you want to buy a book but also when you don't. There are a lot of ways to do that. As content becomes more connected, there will be fewer missed opportunities.
0 Comments
View Comments
- Companies:
- The Perseus Books Group
- People:
- Rick Joyce
E
Ellen Harvey
Author's page
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
Related Content
Comments